Most people now browse websites using smartphones. For many local businesses, mobile traffic may already represent the majority of visitors.
Unfortunately, many older websites were designed primarily for desktop computers.
Common mobile problems include tiny text, difficult menus, buttons too close together, slow images, broken layouts, and forms that are hard to complete.
If a customer cannot easily read the page, call the business, find information, or navigate smoothly, the business may lose the lead immediately.
For service businesses, mobile optimization is often one of the highest ROI improvements possible.